Baza znanja Stručni časopisi

The Public Relations Journal Winter 2010

21.01.2010.

The Public Relations Journal  kvartalni je znanstveno-stručni časopis Društva za OSJ Amerike (PRSA) a broj za zimu 2010. donosi članke:

  • An Examination of Applied Ethics and Stakeholder Management on Top Corporate Websites 
  • Lessons on the Big Idea and Public Relations: Reflections on the 50-Year Career of Charlotte Klein
  • Industry in Crisis: The Communication Challenge in the Banking Industry
  • Confronting Media Nihilism: How Transparency Builds Meaning During Crises
  • Getting Even or Getting Skewered: Piercing the Digital Veil of Anonymous Internet Speech as a Corporate Public Relations Tactic
  • Toward a Publics-Driven, Emotion-Based Approach in Crisis Communication